Now that the base of the concept was built, we needed to establish rules surrounding our visual guidelines in order to maintain cohesiveness throughout the entire project.

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Our class created specific rules surrounding the formal, primary and secondary marks as follows:

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St. Edward’s University Formal Marks 

• The St. Edward’s University formal marks include the historical crest and official seal and St. Edward’s tower icon with text.

• It is not permissible to use the formal marks for any other publications without prior permission from the Department of Public Relations and Marketing. 

• For any other concerns or questions about the formal mark please contact Hollis H. 

 

St. Edward’s University Secondary Mark

• The St. Edward’s University secondary mark is the Visual Design Department logo with text reading “Department of Visual Studies”

• The secondary mark can be used with the logo on the left and text to the right of the logo or the text can appear centered below the logo.

• The secondary mark will never be larger or seen above than the formal mark when used in conjunction.

• The secondary mark will always be used in black and white when associated with a program.

• The logo and text can be used in any of the Visual Design Department colors when not associated with a program but must always have a white or black background.  

• The mark will only use one color for both the logo and text. 

 

St. Edward’s University Tertiary Mark

• The St. Edward’s University tertiary mark is used to distinguish each major and minor  within the Visual Design Department.

• The tertiary mark will always be composed of the same logo as the secondary mark with each major or minor’s name to the right of the logo. 

• The tertiary mark will not be seen with the logo above the centered text.

• Each tertiary mark will be distinguished from one another through the text and the color used for each mark. 

• Please refer to the color section for more detail on each marks’ color pallet.

• The tertiary mark dedicated to the Fine Arts Gallery will always be placed on a black background. 

• The Fine Arts Gallery logo and text can be used in any of the Visual Design Department colors.

• The Fine Arts Gallery mark will only use one color for both the logo and text.